Multilingual SEO is essential when expanding your business into global markets. A watertight multilingual SEO strategy will help search engines find your site quickly and make your business successful in other countries.
What is Multilingual SEO?
Multilingual SEO differs from regular SEO in that it optimizes content in multiple languages. To help users find your website in their native language, you need to do localized keyword research.
Benefits of Multilingual SEO
Multilingual SEO allows you to target consumers around the world and successfully access foreign markets. Multilingual SEO has many benefits, including:
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・Connect with a wider audience
・Grow your business internationally and build a global brand
-Stay ahead of your competitors
・Increase and grow sales
Keyword localization refers to the process of adapting a set of keywords to different target markets (in this case, markets with different languages). Keyword research should be conducted by a multilingual SEO specialist whose native language is the target market.
They can use their life experience of understanding the language, culture, nuances and search behavior of new target audiences to adjust their keyword strategies. Not only will this help you rank higher in search engines, but it will also help you discover hidden opportunities that you may have been unaware of before.
They understand how people search in their language, find alternative keywords and phrases that may not be understood in the current market, and find the optimal search volume to attract new customers. can be found.
Here are some examples:
Donkey is “burro” in Spanish, but in Italian it means “butter”.
“gift” in English means “poison” in German and “marriage” in Swedish
・English “beer” means “bear” in Dutch
· In the UK the word ‘chips’ refers to ‘fried potatoes’ and in France the word ‘chips’ refers to ‘crisps’.
There are also differences among popular search engines. Google is the dominant search engine in the UK and US, but Baidu in China. Therefore, research on search volume should focus on the search engines that are primarily used by customers in the target country.
Dedicated tools allow professionals to discover opportunities in other markets as well as different keyword volumes for international marketing.
One of the goals of SEO is to show the right content to the right people at the right time, but it’s important to do it in the right way. Keyword localization is not the only factor. You may rank higher for relevant keywords.
Nonetheless, native speakers will quickly recognize if the content is translated incorrectly, affecting their experience. This can lead to high bounce rates on your website and cause search engines to consider your content irrelevant to users.
SEO translation is the process of translating website content into another language. This is to better convey your content and message to new audiences and help search engines understand your content.
While translating your website’s main content, you’ll also want to update your title and meta description to increase your website’s exposure and organic traffic.
Why can’t I use Google Translate?
Please note that literal translations of keywords using tools such as Google Translate do not take into account regional expressions and cultural differences.
Although it is an advanced machine translation tool that helps you translate words and sentences in everyday life, these translations may not make sense in another language and may be difficult to read.
You should ensure that your translations are accurate and use language that is effective and appealing to your target audience. For best results, the following points should be considered:
・Define your target market and audience
· Keyword localization
· Content localization
Now you understand the importance of using native multilingual specialists for multilingual SEO. Why not use an international SEO agency such as GA Agency to ensure a successful global expansion?
GA Agency is an international digital marketing agency specializing in global expansion. We cover over 14 languages and have an in-house team of multilingual SEO specialists and copywriters.
Localized keyword research and translation are essential to the success of your project and must be done right to be successful in your target markets around the world.