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Search engine optimization (SEO) success depends on your ability to effectively develop a strategy and execute that strategy. There are many ways to plan wrong or set the wrong goals. There are also many ways to misperform your vision.
You can assess your progress by looking at various metrics. See your search engine rankings including target keywords, organic traffic, and backlink profile. But what exactly is a backlink profile and why is it so important for SEO?
What is a backlink profile?
Your “backlink profile” is an overview of the backlinks currently pointing to your website. These backlinks can come from a variety of sources, including publishers, non-profit organizations, and affiliated institutions, all pointing to your domain in some way. With the right tools, you can see how many links you have, where those links are coming from, how strong those links are, and other factors.
Why Backlinks Matter
Why are backlinks so important?
Google’s ranking algorithms are complex and we don’t know everything, but we do know that they prioritize ranking domains and pages that are rated trustworthy or “trustworthy”. The higher the authority of the site or page, the higher the ranking of related terms.
So how do you get that authority? One of the most direct and best ways is to build backlinks. A backlink from a website is considered a kind of trust signal. In other words, it is a vote of confidence that the desired site is of value to your audience. The more backlinks you get, and the stronger those backlinks, the higher your rank.
Related: 5 ways to optimize your content for better Google rankings
Of course, the downside is that if you are caught manipulating your rank by creating unnatural or spammy backlinks, you can face significant penalties.
A backlink profile is therefore an essential tool that helps guide your link earning and building practices, helping you weed out “bad” links that could otherwise disappoint you.
How to evaluate your backlink profile
How do you assess your backlink profile? The easiest way is to use our backlink checker tool. With this tool, you can see a breakdown of all the links pointing to your site. Just provide your domain and the tool will take care of the rest.
Checklist
what exactly should i look for?
Related: 7 Best SEO Tools to Help You Rank Higher on Google
You have to check a lot of variables like:
- number of links. First, check the number of links to your site and your individual pages (if you want to know more). Generally speaking, the more links, the better. However, you may find that your strategy puts too much emphasis on his one page of the site and not enough on another, more important page of the site. If your links are of poor quality or indicate spam, you may also have too many links pointing to your domain.
- Current domain and page permissions. Examine your current domain permissions and page-level permissions for most important internal pages. The higher these numbers, the higher the chances of your targeted keyword or phrase ranking.
- Diversity of referring domains. Relying on the same collection of domains for all your link building needs is a bad idea. You can see that the revenue from links from the same source is decreasing. If you want the best results, you need links from various sources.
- Strength of the referring domain. Hopefully your tool will also help assess the domain authority of referring domains. The higher these numbers, the stronger the link. Optimize your campaigns to get a stronger domain with your backlink profile.
- Spam indicator. Spam links are a major problem in SEO campaigns. Links that look unnatural, low quality, or spammy may be removed or the site penalized, regardless of whether you intentionally created the link. Our backlink checker tool has a spam rating feature so you can flag spammy backlinks and remove them before they become a problem.
- patterns and practices. The number of links is growing, but how fast is it? Do the same publishers seem to be linking to you over and over? Pay attention to patterns that start to emerge in your link building strategy and Links should not be too repetitive, offensive, or too predictable.
If you want to see the best SEO results, it’s important to run a backlink profile analysis at least once a month, or more frequently. This way, you can monitor the links you’re building, ensure they’re not violating Google’s terms of service, and address issues before they become serious enough to threaten your SEO strategy.
