Co-Founder of Law Firm SEO Company, custom legal marketingwhich focuses on strategies in the highly competitive field of practice.
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Recently, OpenAI released a chatbot demo to the public. After several media outlets sampled the new conversational droid, headlines began popping up, including: Atlantic“The End of High School English”.and the new york post “This is a little engine that can take down Google and possibly humanity.”
Can AI chatbots really end humanity as we know it? At least the late Stephen Hawking thought so. Four years before his death, he told his BBC, “The development of full artificial intelligence could spell the end of mankind.”
In the search engine optimization (SEO) community, the chatter and doomsday scenario has turned to the idea of AI chatbots answering consumer questions directly, rather than content published by companies trying to sell their products and services. increase. In his SEO world of law firms, someone might ask ChatGPT, rather than a local personal injury lawyer, what to do after being injured in a car accident. But as Gmail developer Paul Buchheit predicted, chatbots “in two years he’ll make Google obsolete” are unlikely.
AI only knows what it is given
Ask Google a question, and the answer won’t come from Google. They come from publishers, websites, businesses, bloggers and media sources. Businesses such as law firms publish this free information to bring targeted demographics into their brands via search.
That’s the value proposition. Give Google free content. They can use that content as they please and your website will get traffic.You can then monetize that traffic by showing ads or selling your products and services.
It is public content from around the world that provides knowledge for artificial intelligence to learn. If Google is replaced by a simple chatbot, what is the value proposition of content producers freely giving content to the bot?
Additionally, Google’s revenue comes from advertising. People buy products and services all the time, but whatever platform offers the product to people searching, even if it’s not Google.
Search engines are already powered by AI
My final argument for ChatGPT being a Google killer is that Google is already an AI-powered search engine. In 2014, Google’s parent company, Alphabet, acquired DeepMind, essentially an AI lab. Google’s search algorithms and the algorithms that power Google Ads have been using machine learning for nearly a decade, and that hasn’t changed.
Should Google worry?
If a new product is advanced enough to challenge its core profit model, we should be concerned about huge monopolies. And yes, ChatGPT could eventually evolve into an answers engine. That engine then needs to create a value proposition to get the content it needs to provide those answers.
Healthy competition is always a good thing. But if you’re focused on his SEO or content marketing for your law firm and you’re worried that chatbots will rob you of the value you’re currently investing in, I’m not getting a good night’s sleep. SEO is always changing, but one thing humans and droids asking questions have in common is that they both need content to get answers.
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