Yandex was hit by a major leak a few weeks ago, which may have been behind a politically motivated ex-employee. This leak revealed a lot of source code that the search engine platform runs on. As far as the average user is concerned, it makes for boring reading, but despite the fact that this is the case, some proprietary data has emerged that suggests Yandex may have been stealing from Google. became.
With all that said, the important thing here is that Yandex uses exactly 17,854 search ranking factors, most of which appear to have been gleaned from Google. This may sound like Yandex was caught red-handed, but the Russian search engine uses many of the same open source technologies as Google, so the potential for malicious intent is higher than it would otherwise be. lower.
Still, this leak can shed a lot of light on how search engine optimization works: SEO professionals usually prefer Google over Yandex. This is because you may end up with much better results and visibility. But the fact that so much source code has been shared suggests that the insights gleaned from the Yandex leak could be very beneficial in improving his SEO performance on Google’s own search engine. It means that it can be proven.
Search Engine Land took a closer look at this data and found that there could actually be quite a difference between Yandex and Google. Web crawlers and indexing algorithms appear to be quite different, so this leak may not reveal as much information about Google as many hoped.
It’s pretty hard to predict what impact this will have on Yandex. The search engine has little use outside of Russia and struggles to compete with the likes of Google even within Russia. This information leak is likely to make things worse for the search engine, further worsening its consumer base and usefulness in the future.
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