When a website links to your online store, it’s a sign that it has deemed your content valuable enough to share with its audience. Google and other search engines may recognize this trust vote and boost your site’s ranking.
For this reason, many search engine optimizers crave backlinks (links to your website from another website). But not all backlinks are useful. Some are bad or “poisonous” for your site’s search engine rankings.
Let’s start with the definition of a “good backlink”. There is no definitive his SEO encyclopedia, but many experts would agree with this list. Good Backlinks:
- It comes from a trustworthy site. For SEO expert Neil Patel, this is “links from websites with high domain authority that are trusted by both search engines and searchers.” But trustworthy sites can provide good backlinks, even if you’re just getting started with little domain authority.
- Applicable. This is sometimes called an editorial link, related link, or natural link. For example, a link from an article about hiking to a product page for hiking boots is relevant and editorial.
- traffic is possible. Links are also valuable to your site in that they allow you to send traffic to your business without the help of search engines.
- Not devised. Finally, links are earned by the quality of your site’s content and not by any other linking scheme.
Add appropriate backlink descriptions from Google’s Search Console Help Center to this list.
The best way to get other sites to create high-quality, relevant links is to create your own relevant content that will naturally gain popularity in the Internet community. Creating good content pays off: links are usually editorial votes given by choice, and the more useful content you have, the more likely someone else will find it valuable to their readers. More likely to see and link.
Bad or toxic backlinks are the opposite of good. Bad backlinks:
- You are coming from an untrusted site. Your site may be built specifically for outbound links. Links can be stuffed all over every page, including comments.
- That does not matter. Imagine an investment article that links to a product page for hiking boots. Links make little sense in context.
- Very little traffic potential. Relatively few human visitors follow links.
- It is devised. This link was created solely to increase the search engine ranking of the site. Links may be paid in private blog networks or reciprocally paid, as examples.
One or two of these bad backlinks are probably harmless. But some combined can hurt your site’s backlink profile.
According to SEO consultancy Brightedge, a backlink profile “describes the sites that link to your website.” This is important because in April 2012 Google launched his Penguin update. This update is designed to downgrade sites that artificially boosted their rankings by buying links or getting backlinks through a network specially designed to trick Google’s algorithms. Designed. ”
“Since then, there have been regular updates to Penguin to continuously check for sites abusing the backlink building process. It also rewards sites that focus on building quality links,” continued the Brightedge site.
Identify bad backlinks
Many SEO toolsets include some form of backlink audit or analysis. Below are examples of two popular SEO suites.
SEM Rush. SEMrush’s backlink audit tool identifies harmful links and provides a harmful link score. A score of 60 or higher can hurt your site’s backlink profile.
The SEMrush tool can also help you create a list of disavowed URLs (more on this later). You can also submit a deletion request on behalf of a user.
of Ahrefs The Backlink Audit Tool does not independently determine backlinks. However, we do recommend ways to identify potentially spammy backlinks.
for example,[バックリンク]tab, filter by[類似グループ]set to[dofollow]Choose a link type[類似]Sort by.
Collectively, these settings also identify certain types of bad backlinks, duplicated in the linking domain’s footer or header.
remove bad backlinks
Most SEOs recommend two methods for removing harmful backlinks.
- Please contact the publisher of the site and ask them to remove the link or nofollow it.
- We disavow links with Google and other search engines.
The first of these options is easy. Find the email address of the linking site and send a professional (non-demeaning) email message asking them to remove the link. Some tools, such as SEMrush, can help identify the publisher’s email. Otherwise, you may be able to find your email address on the site. If you prefer, try Hunter or a similar tool that can find verified email addresses for many domains.
A second option is to disavow the link. This is pretty extreme. When Google and other search engines penalize your company’s site for too many toxic links, you might consider it a core option.
Simply put, create a list of domains or web pages you want to disavow and upload this list to Google, Bing, or any other search engine with similar disavow options.
Disavowing one or more links usually requires research and advice. Here are some additional resources: