You can now customize the SEO title and description for your upcoming or published LinkedIn articles.
why you care. Whether you use LinkedIn to grow your audience, your company, or your clients, we want to take advantage of every opportunity to increase your search visibility and discoverability. This is very basic SEO. Chances are, you’ve probably already created your headlines with search in mind. However, being able to optimize your content specifically for search is a good option.
How to use. click write an article. Bottom Publishing menu In the article navigation drop-down menu, Configuration.
Two fields are displayed:
- SEO Title: There are 60 characters you can control. LinkedIn said:
- SEO Description: The number of characters that can be used here is 160 characters. Comment from LinkedIn: “Search engine result pages use the SEO description instead of the first few lines of the article. We recommend using keywords, summarizing your text, and keeping it between 140 and 160 characters.”
what is it like Here’s a screenshot:
Your newsletter will stand out in searches. LinkedIn is also increasing the visibility of newsletters in search results.Now when a LinkedIn author provides a newsletter, under the author’s name[購読]displayed with the button. For example:
The article will be published soon. LinkedIn also announced that article and newsletter authors will now be able to schedule their articles. These work similarly to scheduled posts.
more. For all this news and more, check out our latest Building LinkedIn newsletter: Creators’ Edition: Newsletter Enhancements, SEO, Analytics & More + Character Building, Discovering Your Next Play, AR & AI inspiring conversation
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About the author
Danny Goodwin is Editor in Chief of Search Engine Land & SMX. Goodwin not only writes daily for Search Engine Land about his SEO, PPC and more, but he also maintains Search Engine Land’s roster of subject matter experts. He also helps program his SMX – Search Marketing Expo, his series of our conferences. Prior to joining Search Engine Land, Goodwin was an executive at Search Engine Journal, where he served as editor, leading editorial initiatives for the brand. He was also the editor of his Search Engine Watch. He has spoken at many leading search conferences and virtual events, and his expertise is provided by a wide range of publications and podcasts.
